Hey there, I‘m Rep!

Rep is Clarify’s built-in AI assistant and your GTM conductor. It lives in the sidebar and lets you interact with your CRM in plain English — no clicking through menus or knowing where things are. You just ask it what you need.

Almost anything you’d do in the CRM manually. Pull up records, create or update deals, draft emails, build lists, summarize meetings, find contacts, import data, and more. If you’re not sure how to do something in Clarify, asking Rep is usually the fastest path.

Yes. Rep has full access to your CRM — your contacts, companies, deals, emails, meetings, and notes. The more activity Clarify has synced, the better its answers. It uses that context to give you answers specific to your workspace, not generic responses. You can also give it access to other tools via MCP for more context.

Rep is generally reliable, especially when your CRM data is rich and up to date. That said, treat AI-generated outputs as a strong first draft — spot-check anything important before acting on it. Accuracy improves the more context Clarify has about a given person or company.

No. Rep is interactive — you chat with it and it responds. Agents run automatically in the background on a schedule or trigger, without you having to ask. Rep is a good way to get things done in the moment; Agents handle recurring or hands-off automation.